Hello there,
Im Beth, the founder of Cove Creative, a content creator, copywriter and former journalist with a passion for helping brands tell stories that people genuinely connect with.
Over the past few years, I've worked with businesses across hospitality, wellness, lifestyle, food and drink, creating everything from short-form video and photography to website copy, email marketing and social media content.
Whether I'm filming a coffee shop, capturing a product launch or writing copy for an email campaign, my aim is always the same: to create thoughtful content that feels authentic, builds trust and reflects what makes each brand unique.
A little about me
Outside of work, you'll usually find me with an oat matcha from Bear, exploring somewhere new with my fiancé and our little boy, Atticus, or planning our next trip to the coast.
I love discovering independent cafés, sea swims, eating outdoors whenever I can, travelling (the more, the better), beautiful interiors (extra points for a gorgeous boutique hotel or Airbnb), and finding the kind of places you can't wait to recommend to everyone you know.
That curiosity is something I bring into every project. I genuinely love getting to know people – professional curiosity... definitely not just being nosey. Don't be surprised if, somewhere between filming and chatting, I ask about your childhood dog, your go-to coffee order, or where you're off to on your next holiday.
For me, the best content starts with genuine connection. Taking the time to understand the people behind a business helps me create content that feels authentic, tells your story naturally, and reflects what makes your brand unique, rather than simply following the latest trend.
Why Cove Creative?
This is where strategy meets storytelling.
With a background in journalism and marketing, I know that great content needs to do more than look beautiful. It should capture attention, build trust and help people understand why they should choose your business.
Whether you need ongoing content creation, UGC, copywriting, event coverage or support with your social media, I work as an extension of your business, creating content that's thoughtful, natural and designed to make a lasting impression.